Director of Marketing & Brand Strategy | Creative Director | Sports, Fashion & Entertainment Partnerships | Influencer & Talent Marketing | $5M+ Revenue Impact
I build brands, close partnerships, and drive revenue — with 25+ years doing it across sports, fashion, media, and entertainment.Throughout my career, I’ve led marketing and partnership strategy for athletes, influencers, Fortune 500 companies, and consumer brands, generating over $5M in sponsorship and partnership revenue. My work sits at the intersection of creative direction, brand storytelling, and performance marketing — turning ideas into campaigns that move culture and move numbers.At TMI Universal, I directed integrated campaigns that grew brand awareness by 45%, drove 30% revenue increases, and secured 40% more media coverage through influencer and digital PR strategies. At DBG Model Management, I founded and scaled a NYC talent agency from scratch, representing athletes and influencers in high-value negotiations with Nike, Gatorade, Subway, and more.What I bring to every role:• A creative director’s eye for brand identity and storytelling• A business developer’s instinct for partnership value and deal-making• A data-driven marketer’s discipline for ROI and measurable impact• A leader’s ability to build, motivate, and scale teamsI’m energized by brands at the crossroads of culture and commerce — sports, fashion, lifestyle, entertainment — and I’m always open to conversations about how I can help drive your next chapter.📍 Based in New Jersey | Open to NYC metro and hybrid/remote roles
Creative Director @ TMI Universal (2015 – Apr 2023) Led all marketing, brand strategy, creative operations, and partnership development for a full-service talent and brand management agency serving athletes, influencers, and consumer brands across sports, fashion, and entertainment.▸ Drove 30% revenue growth through high-profile sports marketing campaigns and digital brand activations for clients including the New York Giants, Nike, and Gatorade▸ Grew brand awareness by 45% via precision-targeted advertising, influencer collaborations, and cross-platform social media strategy▸ Spearheaded multi-channel campaigns delivering a 35% rise in consumer acquisition▸ Negotiated endorsement deals and sponsorships contributing $2M+ in additional client revenue▸ Directed creative teams producing content that achieved 40% greater media exposure across sports, fashion, and celebrity talent verticals▸ Orchestrated digital PR campaigns securing 40% more media coverage through influencer and press outreach▸ Leveraged AI-powered analytics to optimize content strategy, achieving 25% higher engagement and 30% lift in conversion rates▸ Produced high-impact live events, product launches, and influencer campaigns boosting public engagement by 25%Skills: Brand Strategy · Creative Direction · Influencer Marketing · Partnership Development · Sports Marketing · Digital Advertising · CRM · Campaign Management · Team Leadership Marketing Director @ TMI Universal (2014 – 2023) Led full-spectrum marketing and brand operations for a multi-vertical agency serving sports, entertainment, fashion, and media clients. Owned strategy, creative direction, partnerships, team leadership, and P&L accountability. Director of Business Development @ DBG Model Management (Feb 2010 – Sep 2014) Scaled a New York-based talent representation agency specializing in model scouting, athlete and influencer brand partnerships, and marketing consulting.▸ Built DBG from the ground up, delivering 35% growth in client bookings through strategic talent development and creative marketing▸ Represented athletes and influencers in negotiations with global brands, securing $3M+ in new business across fashion, sports, and lifestyle▸ Built strategic alliances with Nike, Gatorade, Subway, Dick’s Sporting Goods, and True Religion — generating 30% revenue growth over 3 years▸ Expanded agency market share by 20%, establishing DBG as a leader in talent representation and brand consulting▸ Oversaw talent packaging, personal branding, and promotion — securing repeat business from high-profile brandsSkills: Talent Representation · Brand Development · Negotiation · Business Development · Fashion Marketing · Athlete Marketing · Agency Operations Advisor @ VIP Travel Experience (2013 – 2014) Created the platform in which the company runs today. Developed and implemented the structure of the company and its membership programs. Developed the partnership program. Handled the negotiations and development of the partnerships garnered to make VIP a success. Utilized its local outlets for immediate success. Expanded the reach to an international base for world wide coverage. Hospitality travel and concierge services to exclusive individuals. Client Development and Sales. Talent Director @ DBG Model Management NYC (Mar 2010 – Oct 2013) Scaled a boutique talent representation and brand consulting firm. Built the company from inception — structure, team, client roster, and revenue streams — into a recognized player in fashion, sports, and lifestyle markets.

Creative Director
TMI Universal · Full-time
Present
New York, New York
Led all marketing, brand strategy, creative operations, and partnership development for a full-service talent and brand management agency serving athletes, influencers, and consumer brands across sports, fashion, and entertainment.▸ Drove 30% revenue growth through high-profile sports marketing campaigns and digital brand activations for clients including the New York Giants, Nike, and Gatorade▸ Grew brand awareness by 45% via precision-targeted advertising, influencer collaborations, and cross-platform social media strategy▸ Spearheaded multi-channel campaigns delivering a 35% rise in consumer acquisition▸ Negotiated endorsement deals and sponsorships contributing $2M+ in additional client revenue▸ Directed creative teams producing content that achieved 40% greater media exposure across sports, fashion, and celebrity talent verticals▸ Orchestrated digital PR campaigns securing 40% more media coverage through influencer and press outreach▸ Leveraged AI-powered analytics to optimize content strategy, achieving 25% higher engagement and 30% lift in conversion rates▸ Produced high-impact live events, product launches, and influencer campaigns boosting public engagement by 25%Skills: Brand Strategy · Creative Direction · Influencer Marketing · Partnership Development · Sports Marketing · Digital Advertising · CRM · Campaign Management · Team Leadership
Marketing Director
TMI Universal
Present
Led full-spectrum marketing and brand operations for a multi-vertical agency serving sports, entertainment, fashion, and media clients. Owned strategy, creative direction, partnerships, team leadership, and P&L accountability.

Florida Southern College

Florida Southern College
Bachelor of Science
Director of Business Development
DBG Model Management · Full-time
Present
New York, NY
Scaled a New York-based talent representation agency specializing in model scouting, athlete and influencer brand partnerships, and marketing consulting.▸ Built DBG from the ground up, delivering 35% growth in client bookings through strategic talent development and creative marketing▸ Represented athletes and influencers in negotiations with global brands, securing $3M+ in new business across fashion, sports, and lifestyle▸ Built strategic alliances with Nike, Gatorade, Subway, Dick’s Sporting Goods, and True Religion — generating 30% revenue growth over 3 years▸ Expanded agency market share by 20%, establishing DBG as a leader in talent representation and brand consulting▸ Oversaw talent packaging, personal branding, and promotion — securing repeat business from high-profile brandsSkills: Talent Representation · Brand Development · Negotiation · Business Development · Fashion Marketing · Athlete Marketing · Agency Operations

Advisor
VIP Travel Experience
Present
Baton Rouge, Louisiana Area
Created the platform in which the company runs today. Developed and implemented the structure of the company and its membership programs. Developed the partnership program. Handled the negotiations and development of the partnerships garnered to make VIP a success. Utilized its local outlets for immediate success. Expanded the reach to an international base for world wide coverage. Hospitality travel and concierge services to exclusive individuals. Client Development and Sales.
Talent Director
DBG Model Management NYC · Full-time
Present
New York City Metropolitan Area
Scaled a boutique talent representation and brand consulting firm. Built the company from inception — structure, team, client roster, and revenue streams — into a recognized player in fashion, sports, and lifestyle markets.