Ebony Williams

As a Digital Marketing professional and The Founder of Ashley world, I thrive at the intersection of creative brand storytelling and data-driven e-commerce strategy. My journey began with a vision to build a unique online fashion retail brand from the ground up, and that entrepreneurial spirit continues to drive my professional growth today. Currently pursuing my degree at Full Sail University, Ian refining my expertise in consumer behavior, SEO, and multi-channel marketing to help brands navigate the rapidly evolving digital Ashley world, I have gained end-to-end experience in product curation, social media engagement, and operational management skills I am now scaling with advanced academic insights. I am passionate about the future of e-commerce and the power of a well-executed digital presence. My goal is to leverage my background in sales and entrepreneurship to help forward-thinking retail brands connect authentically with their audiences and drive sustainable growth.

Relevant Academic Digital Marketing Projects @ Full Sail University (Apr 2025 – ) *Applied digital marketing strategies across multiple industries through hands-on, project-based coursework. *Conducted market research and competitive analysis to identify target audiences and develop data-driven marketing recommendations. *Created sponsorship pitches, public relations campaigns, and integrated marketing plans with measurable business objectives. *Designed website redesign proposals using user experience (UX) principles, industry research, mood boards, and wireframes. *Developed brand storytelling assets, including brand archetypes, logos, color palettes, and visual identity elements to strengthen brand positioning. *Produced digital marketing content using SEO best practices, web analytics, and consumer insights to improve online visibility and audience engagement. *Analyzed website performance using Google Analytics concepts and created marketing reports with actionable recommendations. *Collaborated on portfolio projects that combined strategic planning, branding, content marketing, and digital media to solve real-world business challenges Entrepreneur @ No-company. (Self-employed.) (Jan 2023 – ) Entrepreneur @ Ashley World shoe company (Jan 2022 – ) Online shoe brand Sales Specialist @ Acoasta (Mar 2025 – Sep 2025)